Hello! I’m Erin – the new President of PRAXIS. To say I am excited to be in this role is an understatement. After many years at other firms and a career built in the agency world, this change is one that I am embracing with a full heart and fresh eyes.

“Why PRAXIS?”  is a question I have heard many times over the last two months from friends, colleagues and valued partners across the marketing industry. Well, for me, it is simple. This agency is truly special. It is an agency that puts people first. Our clients are our partners — many relationships spanning decades, and our team is smart, strategic and kind. Our partners are mutual winners in our successes. A lot of agencies say this but not every agency really lives up to it – day after day and year after year. Relationships matter here and that is why I joined. In fostering these relationships, it also means we are continuously striving to be our best – for each other and for our clients. Whether it is the courage to continue to grow ourselves and our work, the care to help those around us thrive (and propel the brands they represent) and the curiosity to ask – how can we be better, do better? This agency is truly unique.

The next question I get… “What are my goals” as I embark on this chapter…

While I have a lot of goals that relate to the business of helping run a successful agency, my main goal, which I think people should care about, is that I want more people to know about us, our incredible people and our amazing experience and skills. In some ways, we are one of the industry’s best kept secrets. My mission is to change that so that more businesses can benefit from this Tier A team. We are a goldmine of unique individuals with so much to give our clients, partners and potential clients. We have the right team for the challenges and changes in an ever-evolving industry and the bench strength to punch way above our weight as an independent agency. Our team is an ideal mix of seasoned pros and fresh young thinkers who have the ability to navigate complicated issues, shape the voice of a brand, put on a top-tier activation and everything in between. More people should really know us and what we are truly capable of.

If you are looking for a partner you can trust — whether as a client (new or existing), partner agency or potential employee, I want to talk to you.  You can find me at [email protected]