07 Dec What I’m working on
At PRAXIS we’re proud of the work we do and excited to partner with some amazing clients on some pretty cool projects. Account Manager, Meagan Smith shares a recent project that inspired her.
What are you working on?
As part of the PepsiCo Foods Canada team, I’ve been working on the organic social strategy for the Stacy’s Rise Project™. The Stacy’s Rise Project is a program committed to empowering and supporting women entrepreneurs on their path to establishing a successful business, through funding, mentorship, and community. In the US, Stacy’s Pita Chips has connected thousands of women with each other and provided nearly $1,000,000 in funding. This year is the first year the brand has decided to do a Canadian specific application process and we are excited to be a part of it! We developed Canadian social content to promote the project and organically supported a paid Meta and LinkedIn campaign.
What skills were you able to use or develop while working on the project?
I got to take on a real leadership role during this project. I used my project management skills and critical thinking to make sure we hit quick deadlines, and got to showcase my creative writing skills. Relationship building was also critical. I worked very closely with the client and collaborated with other agency partners and creative vendors.
What has been your favourite part of the project?
The story behind the project is pretty amazing. It’s about a woman-founded brand helping to provide other women-founded brands and businesses with the opportunity to grow and thrive. It was a rewarding campaign to work on in a number of ways. We successfully integrated the Stacy’s Rise project into the brand’s organic socials feeds, while also doubling the followers on what used to be a pretty dormant feed. We’ve helped raise awareness of the challenges faced by women in business and it’s exciting to think about how the winners will benefit.
What has been the most challenging? What have you learned?
This was a big team effort and so it was very important to stay connected and communicate effectively with all of the key stakeholders. There were tight deadlines, things moved quickly and therefore there were a lot of adapts and players on the field to get creatives and content approved.
What’s next for the project?
Applications have been submitted and the brand will be announcing the recipients of four, $15,000 grants soon. I’m looking forward to seeing which women-founded businesses make it through the application process and which ones we get to further promote on the Stacy’s feed.
What’s next in the pipeline for you?
I’ve been briefed on some Gatorade and bubly programs that I can’t wait to work on. Stay tuned for exciting things in 2023!