Praxis

Social

Social Media Marketing Services

Our social media marketing services help your brand stand out from the clutter while navigating the risks that come with social platforms. We bring senior judgment, bold creative thinking, and the flexibility to move quickly — all focused on protecting and building your brand’s credibility.

Our Social team manages your brand’s presence across platforms, with expertise in cross-channel strategy, content development, copywriting, bilingual community management, and brand safety.

Social Media Marketing Services That Drive Impact

Social Strategy

We build social strategies rooted in culture and insight, so your brand shows up with relevance and credibility.

Channel Growth and Organic Strategy

We grow your presence with platform-specific strategies designed to build engaged audiences, not just numbers.

Social Listening

We monitor conversations in real time, turning signals from culture into insight to inform smarter decisions.

Content Calendar Development

We plan always-on content that balances consistency with creativity, keeping your brand relevant over time.

Community Management

We manage your channels with care and responsiveness, building trust through meaningful, day-to-day interactions.

SOCIAL MEASUREMENT AND REPORTING

We translate performance into clear insight, connecting activity to impact and guiding what comes next.

Social Audits

We assess your social presence to identify gaps, risks, and opportunities to strengthen performance and perception.

Social
Copywriting

We craft platform-native copy that captures attention, reflects your brand’s voice, and drives engagement.

Why

Praxis

Social

Benefits of Social Media Marketing

We maintain a consistent presence across your brand’s social media accounts and platforms. We ensure all content reflects a clear brand identity, speaks to brand’s target audience, follows channel best practices and prioritizes brand safety.

Our creative and messaging reflects current cultural trends/shifts and ultimately fosters positive brand perception and engagement online.

We offer all types of creative solutions, big and small, from photos to videos to animation to AR and more. Whether it’s adapting and building on existing creative concepts or starting from scratch and coming up with a new approach, our team has the resources to make it happen. Our strategic, insight-driven approach delivers creative that your audience will want to engage with.

SOCIAL

CREATIVE

THAT

ENGAGES

;

SOCIAL

GIVEAWAYS

& CONTESTS

Looking to run a contest, giveaway, or a surprise & delight to drive interest in your brand and engagement with your social channels? We offer turn-key solutions, from concepts to prize fulfillment to rules management and more. Lean on our expertise to deliver a memorable brand experience for your community.

;

We will help your brand build up and keep your followers engaged with your social channels. We identify, follow and proactively engage with relevant accounts where brand’s target audience lives. Our team will develop a pre-approved response library to speak to followers using your brand’s distinct voice. We acknowledge positive comments, and return the appropriate brand love.

PROACTIVE

COMMUNITY

MANAGEMENT

;

REACTIVE

ISSUES

MANAGEMENT

We will work with your internal teams to develop a consumer response framework for your product and campaign launches. Our team will monitor channels and respond to all brand-safe consumer engagement (both positive and negative), and escalate if appropriate. We will also follow protocols for corporate governance, including password management, channel access, policies and procedures.

Why Praxis Social

Benefits of Social Media Marketing

We maintain a consistent presence across your brand’s social media accounts and platforms. We ensure all content reflects a clear brand identity, speaks to brand’s target audience, follows channel best practices and prioritizes brand safety.

Our creative and messaging reflects current cultural trends/shifts and ultimately fosters positive brand perception and engagement online.

SOCIAL CREATIVE

THAT ENGAGES

We offer all types of creative solutions, big and small, from photos to videos to animation to AR and more. Whether it’s adapting and building on existing creative concepts or starting from scratch and coming up with a new approach, our team has the resources to make it happen. Our strategic, insight-driven approach delivers creative that your audience will want to engage with.

;

SOCIAL GIVEAWAYS

& CONTESTS

Looking to run a contest, giveaway, or a surprise & delight to drive interest in your brand and engagement with your social channels? We offer turn-key solutions, from concepts to prize fulfillment to rules management and more. Lean on our expertise to deliver a memorable brand experience for your community.

;

PROACTIVE COMMUNITY

MANAGEMENT

We will help your brand build up and keep your followers engaged with your social channels. We identify, follow and proactively engage with relevant accounts where brand’s target audience lives. Our team will develop a pre-approved response library to speak to followers using your brand’s distinct voice. We acknowledge positive comments, and return the appropriate brand love.

;

REACTIVE ISSUES

MANAGEMENT

We will work with your internal teams to develop a consumer response framework for your product and campaign launches. Our team will monitor channels and respond to all brand-safe consumer engagement (both positive and negative), and escalate if appropriate. We will also follow protocols for corporate governance, including password management, channel access, policies and procedures.

A white paper that discusses social media marketing

DOWNLOAD OUR WHITE PAPER

Rethinking Social Media Marketing

It’s easy to wonder if organic is still worth it. The answer is yes. Just not in the way it used to be. This white paper explores the evolving role of organic social in a landscape shaped by paid. We’ll look at why it still matters, what success looks like today, and how brands can build stronger relationships through strategy, storytelling and consistency.

SOCIAL MEDIA PACKAGE

SOCIAL MADE
EASY & AFFORDABLE

At PRAXIS, we understand that not every company has the budget or bandwidth for a full-time marketing team or Agency of Record. But that doesn’t mean your brand’s visibility, reputation, and growth should take a backseat. You still need to tell your story, engage your audience, and protect your brand—without the hassle of managing it all alone. That’s where we come in.

We’ve curated a SOCIAL MEDIA package designed to cover the essentials—services that many of our clients need but don’t always have the time or resources to execute. It’s an easy and affordable, in-depth package to position your brands or businesses more effectively in the media. Contact us to learn more.

INCLUDES:

Social media audit

Content strategy framework

Content calendar template

Engagement playbook

SEO & paid social media strategy

Brand Voice & Tone Guide
Analytics & Reporting Guide

Optional add-ons:

Full-service content creation

Social Media Management
Influencer Outreach Plan

Social Media Marketing Faq

What social services do you provide?

Social strategy, community management (including bilingual), channel growth & organic strategy, content calendar & copywriting, social listening & audits, and analytics & reporting—with brand safety built in.

Do you run social giveaways and contests?

Yes—turn-key contests/giveaways from concepts and surprise-and-delight to prize fulfillment and rules management.

Do you offer proactive community management?

Yes—we identify and engage relevant accounts, and use a pre-approved response library so your brand speaks in a consistent voice.

Will you handle reactive issues management?

Yes—we set consumer response frameworks, monitor channels, respond to brand-safe engagement, escalate when needed, and follow governance protocols (access, passwords, policies).

How do we get started?

Contact us with your goals and timing and we’ll follow up quickly with next steps.