It’s been quite a period of positive change and growth at PRAXIS. We’ve successfully piloted a four-day work week, seen our team and client roster continue to grow and today we proudly welcomed Erin Morra to the newly created role of President. 

With an illustrious career spanning 25 years in PR and marketing communications, Erin brings a wealth of experience and expertise to lead the agency into a new era of growth and innovation.  

Erin has worked with several major brands to launch and build their Canadian presence and relevance, including market leaders in food, beverage, personal care, toys, technology and more. She is a strong business development professional, skilled in Brand Strategy, Cause and Purpose-Driven Marketing, Stakeholder Management, Integrated Marketing, Crisis Communications and Media/Influencer Relations.  

Most importantly, she brings a strong collaborative spirit, a curious nature that drives learning and innovation, and a passion for delivering best-in-class client service, all of which align perfectly with our core PRAXIS values.

She is also mom to three busy teenage boys and a ‘dog daughter’, which we can’t help but love.

As President of PRAXIS, Erin will be responsible for spearheading the agency’s overall growth strategy, developing business strategies to achieve the company’s goals, nurturing relationships, and ensuring the delivery of exceptional services to our clients. With her visionary approach, she is poised to lead PRAXIS forward and further establish the agency’s position as a leader and innovator.  

Welcome to the team Erin, we can’t wait to see what’s next!