Quaker RecitalBranding, Digital Campaign, Homepage
Capturing Mom’s attention and making a connection can be challenging for a food brand in this market, especially during back-to-school. As part of a global platform to ‘Start Goodness’ PRAXIS created highly emotive video content telling a real life story of goodness. And, as it turns out, the world took notice.
Using a real family and a real story, PRAXIS worked with a leading video production company to create The Recital. This piece of compelling content speaks to the heart of the consumer and launched during the key back-to-school season enticing consumers to engage with the brand.
To support the campaign we developed a seeding plan amongst mommy and daddy influencers and collaborated with a media buying agency to expand reach.