Real Time Marketing



Mountain Dew Canada declared March 23rd #puppymonkeybaby Day, a day to celebrate puppymonkeybaby and the world of weird and wacky mashups with fans.

Following PuppyMonkeyBaby’s successful debut in the US, and to amp up the Canadian launch of Mountain Dew Kickstart Black Cherry, the Canadian team leveraged the newest brand mascot taking over Twitter for a day by sharing brand-created puppymonkeybaby GIFs, influencer content, real-time mashup creative all of which was inspired by consumer tweets and a full day of active back-and-forth dialogue with fans.


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