by julia | Mar 12, 2026 | Case Studies, PRAXIS Live
BETTY IRL EVENTS BETTY BRINGS THE THRILL OF WINNING TO LIFE Operating in a highly regulated and competitive market, Betty differentiates itself through a user-friendly interface, strong brand personality, and a focus on rewarding players with exciting, high-value...
by julia | Sep 16, 2024 | Case Studies, PRAXIS Live
MAKER’S MARK X SOLIOS WATCHES LIKE-MINDED BRANDS COME TOGETHER TO MAKE MAGIC Founded in 1953, Maker’s Mark began with the simple quest to create a premium Kentucky bourbon that is enjoyable to drink and easily shared with friends. Fast forward to today, the...
by julia | Jul 24, 2024 | Case Studies, PRAXIS Live
RYE WHISKY ACADEMY RANCH CPRS NATIONAL GOLD WINNER – BEST SPECIAL EVENTS PROJECTS To educate Canadians on the uniqueness and craftsmanship that goes into the high-rye spirits produced by Alberta Distillers Ltd., the distillery launched a first-of-its-kind interactive...
by julia | Jul 12, 2024 | Case Studies, PRAXIS Digital, PRAXIS Live
PARTAKE SUPER BOWL WEEKEND Partake Was The ‘NA In LA’ During Super Bowl Weekend During Super Bowl weekend in Los Angeles, PRAXIS worked with premium non-alcoholic beer brand Partake to integrate the brand into three highest profile events in the city: the Bloomberg...
by julia | May 3, 2024 | Case Studies, PRAXIS Live
LAUGH-ROIG COMEDIC DINNER EVENT LEARNING TO PRONOUNCE LAPHROAIG WITH COMEDIAN CHUCK BYRN Laphroaig (pronounced la-froyg) is a premium single malt Scotch that doesn’t take itself too seriously, with a brand personality that is cheeky and humourous. Knowing that...
by julia | May 13, 2022 | Case Studies, PRAXIS Live
CANADIAN CLUB ‘THE SPEAKEASY’ Virtual event that generated buzz with media and influencers Canadian Club’s 43-Year-Old ‘The Speakeasy’ is Canada’s oldest aged whisky. For its launch, PRAXIS recommended recreating an in-person ‘speakeasy’ experience for...
