by julia | Dec 10, 2025 | Case Studies, PRAXIS Collabs
ROCKSTAR INFLUENCER CAMPAIGN ROCKSTAR ENERGY DRINK TURNS UP THE VOLUME ON RELEVANCE FUELLING THE BEAT, CREATING THE BUZZ To build relevancy with Gen Z, Rockstar briefed us to help the brand show up authentically in culture. Our role was to tap into a new generation of...
by julia | Jul 8, 2024 | Case Studies, PRAXIS Collabs, PRAXIS Digital
BRISK BIG BREAK BRISK BIG BREAK SOCIAL MEDIA INFLUENCER CAMPAIGN Brisk Iced Tea, renowned for its bold flavours and refreshingly genuine identity, has long been a go-to for satisfying thirst with a punch. With its steadfast commitment to vibrant youthfulness, Brisk...
by julia | Apr 11, 2024 | Case Studies, PRAXIS Collabs
PURE LEAF KEEPS IT REAL PURE LEAF ICED TEA “YES to REAL” INFLUENCER SOCIAL MEDIA CAMPAIGN Pure Leaf identified an opportunity to expand beyond its core user base and seize the attention of a younger demographic, specifically women aged 25-34. However, they knew that...
by julia | Jan 18, 2022 | Case Studies, PRAXIS Collabs
COURVOISIER HONOURS COMMUNITY This program won CPRS Gold for Best Use of Influencers/Social Media Courvoisier is a luxury cognac that has earned its reputation through dedication, quality, personal evolution, and community. The brand is proud of its production process...
