by julia | Mar 12, 2026 | Case Studies, PRAXIS PR
-196 CANADIAN LAUNCH INTRODUCING A JAPANESE ICON THROUGH CULTURAL EXPERIENCE In 2025, Suntory Global Spirits prepared to introduce -196 Vodka Soda, one of the world’s leading ready-to-drink (RTD) brands, to the Canadian market. Despite its global success, the brand...
by julia | Feb 11, 2025 | Case Studies, PRAXIS PR
CANADIAN CLUB KINDRED SPIRITS Canadian Club Welcomes the Club of Kindred Spirits The iconic and widely cherished Canadian whisky brand, Canadian Club, sought to elevate its visibility and position itself as a refreshing alternative to beer and other Canadian whiskies....
by julia | Dec 11, 2024 | Case Studies, PRAXIS PR
PURINA ANIMAL HALL OF FAME Canada’s Longest-Running Pet Recognition Program The Purina Animal Hall of Fame, Canada’s longest-running pet recognition program, proudly celebrated another inspiring year by inducting two extraordinary pets into its prestigious 2024...
by julia | Oct 21, 2024 | Case Studies, PRAXIS PR
BUBLY CANADA HOLIDAY bubly Holiday 2023: merryberrybublé This campaign brought merryberrybublé to life amid the holiday buzz, with bubly gifting Michael Bublé his very own flavour. This playful twist helped us smash media goals and captivate audiences across Canada....
by julia | Aug 19, 2024 | Case Studies, PRAXIS Digital, PRAXIS PR
WORK TIME REVOLUTION WORK TIME REVOLUTION NORTH AMERICAN LAUNCH Work Time Revolution (WTR), born from leaders in the four-day work week movement, aims to bolster productivity & efficiency while redefining work-life balance with customizable shorter work week...
by julia | Jun 21, 2024 | Case Studies, PRAXIS PR
CINEPLEX NATIONAL POPCORN DAY Making popcorn the real star at the movies! Cineplex is a top-tier Canadian brand operating in various sectors including film entertainment and content, amusement and leisure, and media. It boasts over 170 movie theatres and...
