PEPSICO COMMUNITY MANAGEMENT
BUILDING ENGAGING COMMUNITIES FOR OVER 30 ICONIC BRANDS
At PRAXIS, we don’t just manage online communities—we build them.
For over a decade, our team has worked across 30+ iconic brands in the beverage and convenient food portfolio, including Lay’s, Doritos, Cheetos, Pepsi-Cola, Gatorade, Mountain Dew, and Quaker, crafting thriving online communities that evolve with consumer needs. Every day, we create spaces where audiences connect, share feedback, and stay updated. With a strong, bilingual community management approach, we deliver proactive and reactive strategies that keep conversations lively and authentic.
Community Management That Drives Results
Our team is the go-to for day-to-day online engagement. We actively respond to consumer questions, address concerns, and amplify brand love—all while creating seamless connections between brand teams and their audiences.
Reactive Community Management
- Crafting response frameworks and FAQ systems for each brand to ensure timely, helpful replies to consumer inquiries.
- Monitoring sentiment and managing any risks, keeping your brand safe and informed.
- Upholding governance protocols—everything from social media playbooks to secure & controlled access.
Proactive community Management
- Engaging with fans, influencers and key accounts to make sure your brand shows up where your audience lives.
- Jumping into trending conversations with a relevant, timely voice that makes an impact.
Results That Matter:
- Fast responses: 3–6 hours during business hours (and under 24 hours on weekends).
- High volume: We handle 200+ interactions daily, scaling up to 1400+ during key campaigns.
PRAXIS expertly manages your brand’s social life
When community management is done right, it builds brand loyalty, keeps customers coming back, and creates a strong sense of trust within the brand’s community. As PepsiCo’s go-to team for community management, we get the chance to connect with consumers every day, learning what they like, what they care about, how they use the products, and where they run into challenges. This hands-on approach helps us grow our expertise and gives us the insights we need to consistently deliver top-notch results. The PepsiCo team trusts us to really listen to their vision and run with it—coming back with a plan that hits the mark every time.
