PARTAKE SUPER BOWL WEEKEND
Partake Was The ‘NA In LA’ During Super Bowl Weekend
During Super Bowl weekend in Los Angeles, PRAXIS worked with premium non-alcoholic beer brand Partake to integrate the brand into three highest profile events in the city: the Bloomberg Power Players Summit, Sports Illustrated The Party & the 22nd Annual Celebrity Sweat Flag Football Tournament. The goal was to drive brand credibility and improve brand awareness & recognition in the critical U.S. & Southern California market at one of the highest profile events in the country via association heavy hitters in the media such as Bloomberg and Sports Illustrated.
By targeting a key demographic at these much-discussed events, attended by influencers and consumers alike, Partake gained an exceptional platform to forge strong connections with a network of potential partners for experiential and event integrations, while simultaneously generating valuable PR in the California market. Each event presented a unique setting to introduce Partake in socially charged environments that typically center around alcohol. These occasions enabled the brand to offer trials, increase visibility, and provide sampling opportunities to over 5,000 consumers in the LA area, including celebrities at Sports Illustrated The Party, business moguls at the Bloomberg Summit, and athletes and target consumers at the Celebrity Sweat Flag Football Tournament.
PRAXIS ensured that Partake was seamlessly incorporated into several high-profile events with high celebrity and consumer engagement at a fraction of the cost of other brand partners. The brand gained prime visibility and product placement and consumer reach and feedback was positive with meaningful brand experiences.
- 3 high profile events in 3 days
- 5,000+ samples distributed, including 450+ top business executives and over 25 celebrity partners.
- Signage, sampling and prime product placement at each location
- PRAXIS negotiated heavily discounted costs vs. other sponsors by capitalizing on relationships & interest in the non-alcoholic space
- Extensive social content creation, amplification and community engagement
- 114+ media hits achieved in the US and Canada
PARTAKE WAS EVERYWHERE THIS WEEKEND!
PRAXIS made it possible for Partake to leverage a top-tier sporting event and unlock a number of opportunities for an upstart brand like Partake. Well known personalities and highly influential individuals sampled the product, sampling at mass gatherings of on-target consumers got cans in hands, and enabled the brand to capture high quality content for social and PR. We also created a lasting bank of content that the brand was able to leverage in their ongoing social media efforts, advertising campaigns, website and marketing materials.
