BUBLY CANADA HOLIDAY

This campaign brought merryberrybublé to life amid the holiday buzz, with bubly gifting Michael Bublé his very own flavour.  This playful twist helped us smash media goals and captivate audiences across Canada. Through dynamic pop-up experiences, powerful media relations, and top-tier influencer partnerships, bubly made a festive splash that couldn’t be ignored. bubly sparkling water took their playful relationship with Michael Bublé to the next level with a surprise he’d been waiting for – his very own flavour. Enter merryberrybublé – a festive, limited-edition flavour crafted as the ultimate gift to their bestie. After years of humorously insisting, “It’s Bublé!” in bubly’s iconic campaigns, Michael finally got his wish. The 360 campaign was bolstered by bubly’s holiday pop-up experiences and an exclusive knitwear collection, creating a celebration that kept everyone talking about bubly all season long. Our role? To make sure the excitement around merryberrybublé resonated across the country. We went all out with a high-impact national media relations program, a lineup of top-tier influence and strategic media placements making sure the holiday buzz hit every corner of Canada. With Michael bringing the festive spirit to life, merryberrybublé became the perfect blend of holiday cheer and bubly’s signature playfulness.