MAKER’S MARK X SOLIOS WATCHES
LIKE-MINDED BRANDS COME TOGETHER TO MAKE MAGIC
Program Overview
Maker’s Mark, known for its craft Bourbon whisky and commitment to sustainability, sought a strategic partnership that would not only highlight its B-Corp Certification but also align with its commitment to innovation. Based on the research and vetting executed by the PRAXIS team, Solios Watches, a Montreal-based solar-powered watch company, was put forward as the ideal brand partner for Maker’s Mark, given the watch company’s commitment to blending sustainability with style. Together, they launched a limited-edition, co-branded watch that blended eco-conscious materials with Maker’s Mark branding. The campaign encompassed a multi-faceted approach including a luxury launch event, strategic influencer collaborations, editorial placements, and sustainable VIP seeding kits, all aimed at enhancing brand awareness, driving sales, and reinforcing their joint commitment to environmental stewardship.
Program Results
- Media + Influencer Event: 51 attendees, 164 social media posts, 7,859,323 impressions.
- Editorial Media Relations: 89 pieces of coverage, 5,220,500 impressions.
- Sustainable Seeding Kits: 50 kits distributed, 74 pieces of content, 5,003,538 impressions.
- Influencer Partnerships: 4 influencers, 8 branded content pieces, 654,529 impressions (+117,872 organic).
Elevating sustainability with style, Maker’s Mark partnership with Solios Watches sets a new standard.
The PRAXIS team crafted a robust campaign to drive awareness around the Maker’s Mark x Solios Watches partnership and successfully communicate the “Make Your Mark. Leave No Trace.” brand mission, demonstrating that brands can be environmentally conscious without sacrificing style or quality.
Available for purchase on the Solios website, the watch was sold as part of a Maker’s Mark x Solios Watches gift set, featuring a branded rock glass, co-branded watch, and pamphlet on the intention of the partnership and resulting limited-edition timepiece, offering purchasers an elevated and premium buying experience. The gift set sold out in eight weeks.
