Making authentic connections between brands and the people who matter to them

Cineplex Case Study

Cineplex National Popcorn Day

For Cineplex’s 2024 National Popcorn Day, PRAXIS developed a PR strategy that emphasized popcorn as the real star in making memories at the movies. 

Laphroaig Feature

Laugh-Roaig Dinner Event

Laphroaig, a a premium single malt Scotch that doesn’t take itself too seriously, hosted a premium comedy and dinner event featuring comedian Chuck Byrn to teach people how to properly say its name.

Canadian Club ‘The Speakeasy’

A tasting kit delivery full of surprises, including a DaVinci decoder, along with ‘The Speakeasy’, a premium virtual event experience drove mass awareness, consideration and purchase of Canadian Club’s 43 Year Old.

Brisk Big Break case study

Brisk Big Break

The Brisk Big Break influencer campaign was designed to inspire and engage up-and-coming Canadian creators, based on Gen Z’s aspirations and values grounded in content creation and authentic self-expression.

Pure Leaf Influencer Samantha Wong

Pure Leaf Keeps It Real

The Pure Leaf Iced Tea “Say Yes to Real” Influencer Social Media Campaign was crafted to forge genuine connections with an audience that values authenticity in both their personal lives and brand interactions.

Michael Bublé holding bubly

meet peachbubly & pineapplebubly

To launch the latest bubly flavour launch in Canada, PRAXIS leveraged superstar Michael bubly Bublé with Canadian media; and sent a special deliveré to surprise and delight super fans, influencers, and media.

Bowmore Scotch

Bowmore Partnership

To launch the corporate partnership of Bowmore Single Malt Scotch and iconic automaker Aston Martin, and the release of Black Bowmore DB5 1962, PRAXIS executed a 360 communications campaign that won a CPRS ACE Award.

Courvoisier Community

A stellar line up of influencers shared their stories about culture and community in this award-winning campaign for Courvoisier. High-quality videos and static content were featured across Instagram, Twitter, Facebook, and YouTube.