Our
Case
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Marketing Communications Case Studies
Discover how Canada’s most compelling brand stories were brought to life with our marketing communications case studies.
Explore the ways PRAXIS delivered creative and credible conversations through integrated planning and execution, and how they performed — from idea to impact.
BETTY IRL EVENTS
Betty Bar Events positioned Betty as a trusted, entertaining gaming platform that rewards players with meaningful opportunities to win.
-196 CANADIAN LAUNCH
The -196 launch demonstrates how PR can introduce unfamiliar global brands by translating product innovation into cultural experience.
ROCKSTAR INFLUENCER CAMPAIGN
Rockstar Energy jammed with their creators and cranked up the volume on relevance, proving when authenticity leads, fan love follows.
CANADIAN CLUB KINDRED SPIRITS
PRAXIS implemented a high-impact PR program designed to drive the purchase of Canadian Club’s highly anticipated Invitation Series release.
PURINA ANIMAL HALL OF FAME
To amplify the reach and impact of this year’s Purina Animal Hall of Fame, PRAXIS spearheaded a comprehensive media relations campaign to announce the new inductees.
BUBLY CANADA HOLIDAY
This campaign brought merryberrybublé to life amid the holiday buzz, with bubly gifting Michael Bublé his very own flavour and PRAXIS helped the the excitement around merryberrybublé resonate across the country.
MAKER’S MARK X SOLIOS WATCHES
PRAXIS brought Maker’s Mark x Solios Watches together, demonstrating that brands can be environmentally conscious without sacrificing style or quality.
WORK TIME REVOLUTION
PRAXIS launched an awareness and lead-generation campaign for Work Time Revolution, which aims to bolster productivity & efficiency while redefining work-life balance with shorter work week strategies.
PEPSICO COMMUNITY MANAGEMENT
PRAXIS creates communities where audiences connect, share feedback, and stay updated with community management that keep conversations lively and authentic.
RYE WHISKY ACADEMY RANCH
PRAXIS won Gold with an immersive familiarization trip for journalists and influencers in Alberta. Everyone loved the trip’s creative itinerary, seamless execution, and strong media results.
Partake Na Launch
PRAXIS Digital led online advertising for premium non-alcoholic beer brand Partake across North America, helping the brand defend and expand its position.
MTN DEW CODE RED
The -196 launch demonstrates how PR can introduce unfamiliar global brands by translating product innovation into cultural experience.
PARTAKE SUPER BOWL WEEKEND
During Super Bowl weekend in L.A., PRAXIS made Partake THE premium non-alcoholic beer brand at three of the highest-profile events in the city.
BRISK BIG BREAK
The -196 launch demonstrates how PR can introduce unfamiliar global brands by translating product innovation into cultural experience.
CINEPLEX NATIONAL POPCORN DAY
For Cineplex’s 2024 National Popcorn Day, PRAXIS developed an exciting PR strategy that emphasized popcorn as the real star in making memories at the movies.