To launch the corporate partnership of Bowmore Single Malt Scotch and iconic automaker Aston Martin, and the release of Black Bowmore DB5 1962, PRAXIS executed a strategic 360 communications campaign that ultimately won a CPRS ACE Award.
PRAXIS assembled a stellar line up of influencers sharing stories about culture & community in this award-winning campaign for Courvoisier. High-quality videos & static content were featured on Instagram, Twitter, Facebook, and YouTube.
To drive brand affinity and awareness for the latest bubly flavour launch in Canada, PRAXIS leveraged superstar Michael bubly Bublé with Canadian media; and sent a special deliveré to surprise and delight super fans, influencers, and media.
A tasting kit delivery full of surprises, including a DaVinci decoder, along with ‘The Speakeasy’, a premium virtual event experience drove mass awareness, consideration and purchase of Canadian Club’s 43 Year Old.