Black Bowmore DB5 1964 Release
To launch the corporate partnership of Bowmore Single Malt Scotch and iconic automaker Aston Martin, and the release of Black Bowmore DB5 1962, PRAXIS executed a strategic 360 communications campaign that ultimately won a CPRS ACE Award.
Courvoisier Honours Community
PRAXIS assembled a stellar line up of influencers sharing stories about culture & community in this award-winning campaign for Courvoisier. High-quality videos & static content were featured on Instagram, Twitter, Facebook, and YouTube.
meet peachbubly & pineapplebubly
To drive brand affinity and awareness for the latest bubly flavour launch in Canada, PRAXIS leveraged superstar Michael bubly Bublé with Canadian media; and sent a special deliveré to surprise and delight super fans, influencers, and media.
Canadian Club ‘The Speakeasy’
A tasting kit delivery full of surprises, including a DaVinci decoder, along with ‘The Speakeasy’, a premium virtual event experience drove mass awareness, consideration and purchase of Canadian Club’s 43 Year Old.