by julia | Mar 12, 2026 | Case Studies, PRAXIS Live
BETTY IRL EVENTS BETTY BRINGS THE THRILL OF WINNING TO LIFE Operating in a highly regulated and competitive market, Betty differentiates itself through a user-friendly interface, strong brand personality, and a focus on rewarding players with exciting, high-value...
by julia | Mar 12, 2026 | Case Studies, PRAXIS PR
-196 CANADIAN LAUNCH INTRODUCING A JAPANESE ICON THROUGH CULTURAL EXPERIENCE In 2025, Suntory Global Spirits prepared to introduce -196 Vodka Soda, one of the world’s leading ready-to-drink (RTD) brands, to the Canadian market. Despite its global success, the brand...
by julia | Dec 10, 2025 | Case Studies, PRAXIS Collabs
ROCKSTAR INFLUENCER CAMPAIGN ROCKSTAR ENERGY DRINK TURNS UP THE VOLUME ON RELEVANCE FUELLING THE BEAT, CREATING THE BUZZ To build relevancy with Gen Z, Rockstar briefed us to help the brand show up authentically in culture. Our role was to tap into a new generation of...
by julia | Feb 11, 2025 | Case Studies, PRAXIS PR
CANADIAN CLUB KINDRED SPIRITS Canadian Club Welcomes the Club of Kindred Spirits The iconic and widely cherished Canadian whisky brand, Canadian Club, sought to elevate its visibility and position itself as a refreshing alternative to beer and other Canadian whiskies....
by julia | Dec 11, 2024 | Case Studies, PRAXIS PR
PURINA ANIMAL HALL OF FAME Canada’s Longest-Running Pet Recognition Program The Purina Animal Hall of Fame, Canada’s longest-running pet recognition program, proudly celebrated another inspiring year by inducting two extraordinary pets into its prestigious 2024...
