Praxis culture

We’re PRAXIS, an independent Canadian marketing communications agency.

We treat our clients’ brand perception as if it’s our own and we use creativity to build real credibility behind it. With over 25 years of industry experience, we connect brands to the journalists, creators, experts, and communities shaping culture today. Our work is bold but never reckless —culturally informed, tech-enabled, and always human at its core.

PRAXIS Approach

Lead By Example

We are an award-winning leader in marketing communications. We set the bar for what a client-agency relationship should look like, and we have some of the highest client retention rates in the business to prove it. We build relationships that last because we see ourselves as an extension of your team, building your brand with credibility and creativity, and helping you reach your business goals. We are nimble, flexible and results driven.

PRAXIS Senior Leadership Team

Get to Know Us

CEO

Matt Juniper

Matt oversees the agency’s strategy, culture, and growth. A longtime PRAXIS leader, he has helped evolve the agency into a modern communications partner that connects brands with the people, platforms, and cultural moments shaping how credibility is built today.

With a background in digital strategy, influencer engagement, and integrated communications, Matt helps brands translate their stories across media, creators, social platforms, and real-world experiences. He is particularly interested in how emerging technology and AI are reshaping communications, and how agencies can combine innovation with human insight to build ideas that earn attention while protecting reputation. Outside of work, Matt enjoys travelling the world, exploring the Canadian outdoors, and keeping a running list of books, films, and new places to discover.

President

Erin Morra

Erin is an executive leader with a demonstrated history of working in the public relations industry and a passion for building purpose-driven brands and making connections that matter. She is a strong business development professional skilled in brand strategy, cause marketing, purpose driven campaigns, stakeholder management, crisis communications and media/influencer relations. Erin has a passion for building brands and people, including her 3 teenage boys and her little dog, Annie.

Chief Client Officer

Andrea Helmer

Andrea leads some of PRAXIS’ largest and most complex accounts. She is a seasoned marketing communications practitioner, bringing a breadth of experience building strategic campaigns for some of the world’s leading consumer brands. She thrives in building strong relationships with her clients and team members and is known for her positivity. Andrea loves to maintain an active & social lifestyle and is most proud of her twin daughters.

Senior Vice President

Natasha Townsend

Natasha is the senior lead on PRAXIS’ robust beverage alcohol and consumer portfolio, with extensive experience guiding some of the world’s most recognizable brands. A passionate growth advocate, Natasha has deep expertise in strategic planning, team development, and launching innovative campaigns. When she is not in the office, she can be found travelling, cooking for friends and family and cheering on the Buffalo Bills.

Co-founder and Partner

Maureen Juniper

Maureen founded PRAXIS in 2000 with a vision to create a best-in-class agency that allowed for a healthy work-life balance. She’s an award-winning communicator and gifted writer, sought out for her expertise in issue and crisis management and stakeholder relations as much as her out of the box thinking. She maintains her own work-life balance by teaching yoga and spending time with her horses.

Affiliations & Recognition

Praxis

Culture

Growing Together

At PRAXIS, teamwork is a key pillar of our culture, and we work together in an inclusive and collaborative environment to bring our ideas to life. We are proud of our approach to work-life balance. We offer ongoing opportunities for professional growth and development as well as programs that support personal growth and wellness. Peer mentorship programs, ‘high five’ incentives, working remotely, and pioneering the introduction of a four-day work week are just a few of the reasons PRAXIS employees join, stay and grow with the company.

Praxis

Commitment

DEI+B

At PRAXIS, we are committed to fostering an environment where diversity, equity, inclusion, and belonging are not only valued, but ingrained in every aspect of our work. We believe in the power of communication to amplify voices, bridge divides, and drive positive change. Through inclusive storytelling and empathetic engagement, we aim to create spaces where everyone feels seen, heard, and valued. By prioritizing DEI+B initiatives both inside the agency and outwardly with our client work, we strive to build a more equitable and compassionate world.