About - PRAXIS PR

Curious Creative Connected

PRAXIS is a Canadian-owned and operated Marketing Communications Agency. We’re based in Toronto with on-the-ground support in Montreal and Los Angeles.

We are endlessly curious about people and what makes them tick. Curiosity fuels our research-driven approach. It’s how we unlock differentiating insights about the people who matter most to brands. At PRAXIS, creativity doesn’t start with an idea. It starts with the material we feed our minds. Because ideas don’t arise in a vacuum. We develop creative ideas that break through. We are connected to a network of media, influencers, partners and consumers that matter. They’re not just an “end audience.” Our conversation is always on.

PRAXIS Approach

Lead By Example

We are an award-winning leader in marketing communications. We set the bar for what a client-agency relationship should look like, and we have some of the highest client retention rates in the business to prove it. We build relationships that last because we see ourselves as an extension of your team, building your brand and helping you reach your business goals. We’ve built a wide network of partners and suppliers based on trust and professionalism. We are nimble, flexible and results driven.

PRAXIS Culture

Growing Together

At PRAXIS, teamwork is a key pillar of our culture, and we work together in an inclusive and collaborative environment to bring our ideas to life. We are proud of our approach to work-life balance. We offer ongoing opportunities for professional growth and development as well as programs that support personal growth and wellness. Peer mentorship programs, ‘high five’ incentives, working remotely, and pioneering the introduction of a four-day work week are just a few of the reasons PRAXIS employees join, stay and grow with the company.

PRAXIS Senior Leadership Team

Get to Know Us

Maureen Juniper

Co-founder and Partner

Maureen founded PRAXIS more than 20 years ago with a vision to create a best-in-class agency that allowed for a healthy work-life balance. She’s an award-winning communicator and gifted writer, sought out for her expertise in issues and crisis management and stakeholder relations as much as her out of the box thinking. She maintains her own work-life balance by teaching yoga and spending time with her horses.

Matt Juniper

Partner

Matt oversees the agency’s digital practice, specializing in building digital strategies that are rooted in the principles of communication and storytelling. He applies this to all aspects of digital from content strategy to digital media buying and everything in between. When Matt isn’t building innovative digital programming, he enjoys exploring and disconnecting, enjoying the beautiful Canadian outdoors or travelling across the globe.

Erin Morra

President

Erin is an executive leader with a demonstrated history of working in the public relations industry and a passion for building purpose-driven brands and making connections that matter. She is a strong business development professional skilled in brand strategy, cause marketing, purpose driven campaigns, stakeholder management, crisis communications and media/influencer relations. Erin has a passion for building brands and people, including her 3 teenage boys and her little dog, Annie.

Andrea Helmer

Vice President

Andrea leads some of PRAXIS’ largest and most complex accounts. She is a seasoned marketing communications practitioner, bringing a breadth of experience building strategic campaigns for some of the world’s leading consumer brands. She thrives in building strong relationships with her clients and team members and is known for her positivity. Andrea loves to maintain an active & social lifestyle and is most proud of her twin daughters.

Kaitlin Hazen

Vice President

Kaitlin is the senior lead on PRAXIS’ robust beverage alcohol portfolio and has deep agency experience in marketing strategy, brand partnerships, and integrated communications. Kaitlin’s leadership style is grounded in fostering creativity, unleashing potential in others, and delivering exceptional service. When she is not in the office, she can be found travelling, scuba diving or spoiling her dog Winston.